Creative Industries | Digital marketing & content creation for artists
5:30 - 7:00pm Tuesday 26 August
Creative Industries | Digital marketing & content creation for artists
$30 - $50 | Amanda Galea & Rikaela Rusch
Rikaela Rusch & Amanda Galea during planning for the Creative Industries Session. Photograph: Amanda and Rikaela.
Join Rikaela Rusch, Umbrella's Marketing and Communications Manager, and Amanda Galea, Umbrella's Business Manager, for a dynamic marketing session designed to boost your online presence.
This comprehensive workshop will focus on effective digital marketing strategies, creating engaging social media content (including videos/reels), and mastering the art of quality photography/videography for content creation.
Rikaela will guide you through the latest trends and techniques for standing out online, offering top tips for social media success tailored specifically for artists. Amanda will then delve into the importance of great photography/videography, providing accessible processes and tips for taking professional-quality images/video of your artworks at home or in the studio. You'll learn how these visuals can significantly improve exhibition applications, art award entries, and your overall online visibility.
Depending on your experience and needs, Rikaela and Amanda will offer one-on-one suggestions to help you achieve your individual goals.
To ensure we can cater the session to your needs, please take a moment to complete a brief survey before attending.
Member Discount
Enter the discount code MEMBER at checkout after you select the "continue to payment" button. If you are not already an Umbrella Member and want the workshop discount, sign up here.
If attending in preparation for an exhibition application at Umbrella, it is recommended to take advantage of the Umbrella member price at this point (as membership is a requirement for applications). All bookings subject to Umbrella's workshop and public programs booking policy. | Bookings close 4:45pm Tuesday 19 August 2025. | Each session is limited to 10 artists and will take place at Umbrella Studio Contemporary Arts, 408 Flinders St, Townsville. Please note these sessions are scheduled according to fully booked classes. If less participants attend, the sessions may run slightly shorter than their scheduled finish time. Umbrella staff and guests regularly run Creative Industries professional development sessions for artists, with other upcoming topics including writing texts and applying for exhibitions.
Rikaela Rusch brings a diversity of marketing expertise to Umbrella as Marketing and Communications Manager. From the world of music and art festivals such as Splendour in the Grass and Island Vibe Festival, Rikaela has a proven track record of orchestrating successful marketing and communications strategies for grassroots organisations through to major corporations. Fortified by a dual degree in Advertising and Creative Industries (QUT), Rikaela's journey led her from Meanjin / Brisbane to North Queensland, where she has engaged with a range of initiatives in the arts and cultural sphere. Rikaela is a dedicated champion for her local community, actively contributing her time and energy to various projects and events across the region. Working alongside the likes of Djabuganydji/Western Yalanji singer-songwriter Djawarray, hip-hop group Water Streets, Saibai Island independent artist Moses Warusam, the community-run venue Kuranda Amphitheatre, Papua New Guinean visual artist MerkAbart (Sharmaine Drieberg) and most recently, the Cairns Indigenous Art Fair (CIAF).
Amanda Galea has been a pivotal force at Umbrella since joining the team in 2020. With a strong foundation and accreditation in visual arts and business, Amanda has successfully managed various projects and initiatives. Her tenure as Festival Administrator for Pop Up North Queensland (PUNQ) showcased her ability to coordinate complex events. As Arts Administrator (2022), she demonstrated her expertise in supporting artists and cultural programs through curation, marketing, administration and financial management. Beyond her formal roles, Amanda has actively contributed to the arts community through volunteer work and guest judging at prestigious awards. Her passion for photography has been invaluable in capturing the essence of Umbrella's exhibitions and events, ensuring their effective dissemination across all communication channels.
Open Hours
Tues - Fri: 9am-5pm
Sat - Sun: 9am-1pm
Gallery closed Mondays, public holidays and during exhibition install weeks.
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Contact
408 Flinders Street,
Gurambilbarra (Townsville),
Qld, 4810 Australia
PO Box 2394,
Gurambilbarra (Townsville),
Qld, 4810 Australia
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Acknowledgement of Country
Umbrella Studio Contemporary Arts respectfully acknowledges the Wulgurukaba of Gurambilbarra and Yunbenun and the surrounding groups of our region - Bindal, Gugu Badhan, Nywaigi, Warrgamay, Bandjin and Gudjal - as the Traditional Custodians of the land on which we gather, share and celebrate local creative practice. We pay our respects to Elders past, present and emerging. We acknowledge Aboriginal and Torres Strait Islanders as the first people of Australia. They have never ceded sovereignty and remain strong in their enduring connection to land and Culture.
Umbrella is a Member & Signatory of the Indigenous Art Code. This means we are committed to fair and ethical trade with Aboriginal and Torres Strait Islander artists, and transparency in the promotion and sale of artwork. As a Dealer Member and signatory to the Code we must act fairly, honestly, professionally and in good conscience in all direct or indirect dealings with artists.
Help Us Elevate Regional Artists
We champion artists, amplifying their distinctive and authentic voices. We are an inclusive platform for independent, experimental, contemporary arts practice in local, national, and international arts landscapes. We have a 39 year history of connecting artists and audiences and we couldn't do it without your support.
Umbrella Studio Contemporary Arts is registered as a Deductible Gift Recipient (DGR) with the Australian Taxation Office. Donations to Umbrella are tax deductible for amounts of $2 or more. Click here to donate.
Acknowledgements
Umbrella is supported by the Queensland Government through Arts Queensland, part of the Department of Communities, Housing and Digital Economy, and by the Visual Arts and Craft Strategy, an initiative of the Australian, state and territory governments. | Umbrella is supported by the Tim Fairfax Family Foundation and receives funding from Creative Australia through the Australian Cultural Fund. | Townsville City Council is a funding partner of Umbrella's program.
