Apply for a Pop-Up

Expressions of interest close Friday, 19 May 2017.

You can request a sponsored space or a community space for your pop-up.

Sponsored spaces are curated by the Director and Special Events Coordinator of Umbrella Studio. These pop- ups will form the backbone of the festival’s programming, and creatives are expected to man their pop-ups 3-7pm on weeknights and 5-9pm on weekends. Creatives who hold a pop-up in sponsored space will receive a fee of $1800 (exGST). Sponsored space pop-ups are subject to a 30% commission to Umbrella. This commission will contribute toward securing a festival for 2018.

Community spaces are open to all creatives and organisations. These spaces aim to support and nurture local arts organisations and broaden the reach of the festival through satellite events and pop-ups. These spaces will be provided through the generosity of local property owners. Community space pop-ups can open as they please, though it is suggested that they take advantage of sponsored spaces being open 3-7pm on weeknights and 5-9pm on weekends.
Community space pop-ups are subject to a 15% commission to Umbrella. This commission is designed to ensure the festival’s autonomy, and will contribute directly toward 2018’s festival.

Expression of Interest Submission Form